The smart Trick of Johnnie Walker Blue Label Ultra That No One is Discussing
The smart Trick of Johnnie Walker Blue Label Ultra That No One is Discussing
Blog Article
Within our quest for the lightest bottle doable, we took our vision to the crew of professional glassmakers. Checking out shapes and glassblowing procedures to minimise glass utilization without compromising durability.
This new, lightweight bottle is actually a issue of exquisite natural beauty; but more importantly, it demonstrates what is possible In terms of lightweighting glass. We'll keep on making use of these learnings across our assortment, using a lot more progressive strides as we look to the future of Scotch.”
Diageo’s experimented with sustainable packaging prior to—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle may be the idea in the spear for glass—specifically for firms wishing to promote in Europe.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle continues to be designed by adopting a test-and-find out design, building and exploring without having limitation and imagining what the way forward for light-weight luxurious packaging could convey.
Our excellent mixture of our men and women and types is our magic, and within our inclusive and supportive culture, your chance to thrive is unlimited.
From peaty whisky to fruity whisky, lean on our qualified insights to discover the total wide variety and character of various whisky flavours.
The end result is undoubtedly an business-first that, together with attaining exquisite beauty, showcases what luxurious, lighter-weight, decreased-carbon bottles of the future could appear to be. As Section of the Diageo Spirit of Development action approach, Johnnie Walker aims to reduce the body weight of glass used in its packaging; an ambition that is certainly aimed at minimizing the amount of carbon emissions related to packaging.three Even though the technological innovation is not yet accessible to start bottles of the bodyweight at scale, forever, the knowledge Johnnie Walker has garnered is previously remaining applied to lightweighting tasks over the Diageo portfolio.
. The previously claimed ‘lightest weight Scotch whisky bottle’ was released by a British isles retailer and weighed all over 298 grams.
Made by way of a check-and-learn product with external glass makers, this light-pounds bottle incorporates a handblown teardrop shape that reimagines Johnnie Walker's legendary square style, exemplifies the way forward for lightweight, and helps find new opportunities for lighter, reduce carbon packaging possibilities.
We're listed here everytime you're able to go ahead and take plunge with Johnnie Walker and uncover cocktail recipes, new product or service launches and the latest from our planet of whisky.
Diageo has stated which the “Earlier claimed ‘lightest fat scotch whisky bottle’ was launched by a British isles retailer and weighed all-around 298 grams.”
The Johnnie Walker Blue Label Ulta in its cradle check here and box. Credit history: Diageo In combination with this, Diageo has declared that a royalty-absolutely free license on the patent might be presented to anyone who needs to affix Johnnie Walker in its mission. Lindley explained: “Instead of keep this new know-how near to our chest, we’re psyched to offer a royalty-totally free licence to our granted British isles patent to the earth.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dim chocolate and florals
Specialist whisky tasting takes apply. Use our do's and don'ts to demystify the practical experience and luxuriate in your drams in a whole new way.
It is a one-off bottle for now illustrating the artwork from the doable, like a design experiment and redefining lightweight as luxurious. We'll go on to apply these learnings over the broader Diageo assortment.
Dr. Walker sought out liquids from distilleries such as Oban, Brora and Royal Lochnagar, as well as a amount of ghost whiskies, initial manufactured in distilleries which have given that shut.
With our devoted concentrate on presenting lightness throughout just about every layout component, we released a exact lattice stopper, a bamboo body and also a protective transportation box.